When PR people get a great "clip" we keep it in a folder, or maybe even frame it up and hang it on the wall. But now we can make our favorite cnn.com headlines into t-shirts!
Why anyone would want to walk around with a shirt that reads: 6ft. silvery slide boils, fries, bakes is beyond me. Why would you buy this one? Unless this is about your Grandma, but would you really celebrate that?
I still think there could be an interesting market here for PR types. Could you imagine walking into your next PRSA meeting wearing a shirt that says [your CEO] Wows the Crowd at [your top trade show]. Or maybe for the passive-aggressive PR types, shirts that point out some of the not-so-good headlines earned by the competition: [competitive agency] Called out for Faking [big company name] Blog.
Maybe this will take off, and we'll see people wearing shirts with Bill Gates' HedCut straight from the Wall Street Journal. I bet his PR people have already been there, done that, and bought the t-shirt.
Tuesday, May 6, 2008
PR Idea of the Week
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