Next week I'm heading out west to a trade show. We're expecting 30,000 people from around the world to attend.
In past years the organization I'm affiliated with has been recognized as bringing the leading product to this event--and put on the cover of our top trade magazine for our record-breaking revenues.
Last summer our results from this show generated a front-page story in the local newspaper and a spot on the morning show of the local ABC affiliate.
And how does an organization succeed at this huge show? Success comes from an excellent breeding program with attention to developing foundation females. huh
Oh yeah, I forgot to mention that the trade show we're heading to next week is for my husband's employer, our farm. We're going to the World Pork Expo in Des Moines, Iowa.
I promise to share photos and updates from Iowa.