Skip to main content

'Twas the Night to Talk PR

I think it's a prerequisite to a career in journalism or communications that you attempt a parody of The Night Before Christmas, at least once. Fortunately for all you readers, this is not my year. BUT I am happy to share the link to a slightly bawdy PR version penned by Greg Brooks, a pal of the Bad Pitch Blog.

My favorite line:
Releases were sent to BizWire with great care
In hope that a journalist might be aware

Since Santa has already granted my most important professional wish this season, I have already started on my professional New Years resolution. (I'm not doing too well on my personal resolution yet. Those cafeteria paninis are too tempting!)

Anyway, this year I resolve to contact the media weekly with a quick, not-to-deep pitch. By not-too-deep, I mean something that doesn't require weeks of planning, discussion, strategizing and approval by top management (this used to be everything in previous roles I've had). For example, I pitched local TV this morning on the importance of using the holidays to gather your family medical history--and got our high-risk breast cancer page mentioned on air and linked on the station's Web site, and you can bet I'm going to measure Web traffic.

Obviously, I'll still work on strategic projects that require lots of planning, but I have to think that some of these quick hits will be just as beneficial.

So consider me born-again in my pursuit of media relations and measurement, just like Baby New Year. And speaking of Baby New Year, my hospital is going to win this year--if I have to grab some forceps at 12:01 myself.

Merry Christmas to all,
And to all, a good night.

Comments

Popular posts from this blog

Happily Ever After

Last weekend, in a brief moment of remote control ownership, I tuned into basic cable and saw a very disturbing show called "Rich Bride, Poor Bride." I watched two episodes and didn't see what I would call a "poor" bride--although actually, after they blew their budgets, both brides probably did end up poor. One couple spent about $75,000. They talked her out of having live peacocks at the reception.

That makes me think about my own much simpler but very nice-for-Farmersville wedding over a decade ago. In many ways it was a disaster.

We were engaged for a year and a half; we had plenty of time to plan but fates conspired against us.

By the time we got to the week of the wedding, we had buried two people on the guest list and paid our respects to a distant uncle. One of the people we lost was my husband's grandfather who died Monday, we had visitation Wednesday, funeral Thursday, rehearsal dinner Friday, wedding Saturday. How his grandmother handled it is beyo…

I Know What you Did Last Summer

Good gravy (I have taken up saying this since Husband doesn't curse and I was the only one to blame for our household's junior potty mouths), it's Fall. And I still haven't shown you the before/during/after pictures of my kitchen update.
Before: greenish "marble" laminate counters with a yellowed fluorescent light cover--only one bulb working.
Carbon dating and a close examination of the many knife cuts evident on the laminate surface have led scientists to believe these counter tops date to the early Aquarius period or possibly late Happy Days epoch.
To save money on the almost airline-like add-ons involved in having a big box home improvement chain do this project, we removed the counter tops ourselves. I use the term ourselves very loosely, of course, in that Husband did it.
I thought we were well-prepared. Fortunately, they did not have a box on their billing slip for We Pulled out the Oven and OMGOMGOMG!! The workers even kindly looked away while I frantical…

Weekend Plans Cut Short

I haven't been at my current job long enough yet, apparently, because people still make the mistake of asking me what are you doing this weekend? I say that it is a mistake to ask me about my weekend plans because that question is supposed to be followed with an ordinary answer like going to see a movie or yardwork.
But when you ask me about my weekend plans, you're likely to get an answer like this: well, we'll be pretty busy getting ready for our pig auction. Husband has to give haircuts to 100+ pigs.
Yes, you read that right. Pigs get haircuts. Husband is grooming them for the pig auction (we call it a sale) that we are having on Saturday. In the market for a pig? Head over here.
Pigs have short, coarse hair that in days of old was used to make brushes (and maybe still today). Husband and other pig farmers clip the hair of the pigs shorter to make them look more appealing to potential buyers, who in this case are 4-H kids and parents looking for a hog to take to the count…