Wednesday, March 7, 2012

PR Idea of the Week

I have to imagine the conversation went something like this:

Hotel manager: I just went to a conference and I'm inspired to change our culture to be totally customer-centric.

Hotel PR person: Great, I have some great ideas about a campaign to...

Hotel manager: Don't worry, I have a fantastic idea. Our new program will be called Inn Action, get it?

Hotel PR person: head hits the table



This is a REAL program at a REAL hotel I stayed at in Detroit.
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