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PR Idea of the Week

As I bridge the world of corporate PR and bacon farming (the new consumer-friendly term the actual PR people for the Ohio Pork Producers developed), I always am intrigued to find stories where PR and bacon actually intersect

I was really interested to read about Justin Esch and Dave Lefkow of J&D's Foods who managed to develop a business selling a product made out of vegetables to people who love bacon.

The two owners have used PR stunts and innovative April Fools promotions to generate national media attention to their Bacon Salt family of products. Their pre-April Fools video and press release on the (actually real) Bacon Coffin garnered coverage on the "front page of the Financial Times in 26 countries,BusinessWeek, Fox News and Bloomberg."

In an interview with the Huffington Post they admit to launching Bacon Salt (actually vegetarian and KOSHER) by hanging out at an Ohio State football game in a bacon suit. What PR person hasn't DREAMED about developing a PR plan around a bacon-suited company CEO

Check out their pretty cool blog, where they also lay out how a PR stunt product, Bacon lube, has become a reality.


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