Skip to main content

Marketing Conundrum in My Ear

Here is a marketing conundrum that has bothered me for a while: How do you market a product that most people buy for a reason you can't acknowledge?

I'm talking about Q-Tips. Come on, you buy them to stick in your ear, admit it. But Unilever has to pretend that you buy them to clean your computer keyboard, swab non-ear parts of your baby and polish your furniture (?)

Dr. Rob Moser says on WebMD that Q-Tips are weapons of ear destruction.

And in case you ever wondered what the braintrust at The Wall Street Journal does over lunch, listen in here:

But seriously, against all medical advice and Q-Tip marketing to the contrary, we buy Q-Tips to STICK IN OUR EAR.

I am trying to imagine what goes on at Q-Tip marketing meetings:

Marketing VP: Well, sales are up this month.

Marketing Peon: LOTS of dirty ears out there, huh!

Marketing Team: SSSSHHHHHH!!

Marketing Director: The results are clearly the results of our improved packaging. The image of the Q-Tip vaguely near the baby's nose is really moving product.

Marketing Peon: But I really think...

Marketing Director: Yep, once we incorporated that image of the Q-Tip pointed at an outdated- looking computer keyboard, sales really started moving.

Marketing Peon: You know...

Marketing Team: SSSSHHHHHH!!

Marketing Peon: Wow. Marketing Q-Tips is really hard. At least we don't call them Baby Gays anymore. Talk about awkward.

 Marketing Team: (Holding ears) LALALALALALALALA!!!!

Any other awkward marketing meetings going on out there? What other products do people buy for reasons that can't be acknowledged?


    Want sex services in russia visit
    Want sex services in russia visit
    Want sex services in russia visit


Post a Comment

Popular posts from this blog

Happily Ever After

Last weekend, in a brief moment of remote control ownership, I tuned into basic cable and saw a very disturbing show called "Rich Bride, Poor Bride." I watched two episodes and didn't see what I would call a "poor" bride--although actually, after they blew their budgets, both brides probably did end up poor. One couple spent about $75,000. They talked her out of having live peacocks at the reception. That makes me think about my own much simpler but very nice-for- Farmersville wedding over a decade ago. In many ways it was a disaster. We were engaged for a year and a half; we had plenty of time to plan but fates conspired against us. By the time we got to the week of the wedding, we had buried two people on the guest list and paid our respects to a distant uncle. One of the people we lost was my husband's grandfather who died Monday, we had visitation Wednesday, funeral Thursday, rehearsal dinner Friday, wedding Saturday. How his grandmother handled

I Know What you Did Last Summer

Good gravy (I have taken up saying this since Husband doesn't curse and I was the only one to blame for our household's junior potty mouths), it's Fall. And I still haven't shown you the before/during/after pictures of my kitchen update. Before : greenish "marble" laminate counters with a yellowed fluorescent light cover--only one bulb working. Carbon dating and a close examination of the many knife cuts evident on the laminate surface have led scientists to believe these counter tops date to the early Aquarius period or possibly late Happy Days epoch. To save money on the almost airline-like add-ons involved in having a big box home improvement chain do this project, we removed the counter tops ourselves. I use the term ourselves very loosely, of course, in that Husband did it. I thought we were well-prepared. Fortunately, they did not have a box on their billing slip for We Pulled out the Oven and OMGOMGOMG!! The workers even kindly looked away while I

Rejected by Nancy Cartwright

Every two years the nationally renowned Erma Bombeck Writers' Workshop is held here in Dayton. The event typically sells out in hours, but one way to gain entry is to enter the Erma Bombeck Writing Competition --there is even a category for local writers. Several of my local friends who are great bloggers and hilarious Facebook commenters have been talking smack about winning this thing since we were all shut out two years ago by booger stories. Nancy Cartwright , Dayton native and the the voice of Bart Simpson, judged the finalists this year. Apparently, she did not like my entry. Recently, famous blogger and author Jenny Lawson shared an article she had written that was rejected by Oprah's magazine. So, inspired by her, I will share my article that I'm sure made it all the way to Nancy [it did not] and then was rejected for not being about boogers or port-a-johns. Check out "All the Dreeds of Pigs" in a future post on this blog.