Part of the crazy life I am sharing here are my experiences in corporate America as a public relations person (or flack, to be self-deprecating). Because I enjoy having health insurance and feeding my kids, I think it best not to do anything to get myself dooced.
So today I present the first of an ongoing series titled, "PR Idea of the Week." This first distinguished honor goes to the Oregon Urology Institute.
Up until today, being the PR person for the Oregon Urology Institute could not have been a glamorous position, mostly discussions of bladders, urethra's, perhaps. Let's imagine for a moment what must have happened behind the scenes:
Vice President: Let's promote our solutions in the male sterilization vertical
Marketing guy: That booth we had at the gun & knife show didn't work out so well, so we'll need a new idea. Maybe something with less interaction--radio!
Non-glamorous PR person: [speaking under his breath] I really wish I could do PR for something more interesting like the NCAA. I need to get away from this place. What's a medical excuse I can use to stay home for a couple of days?
Whenever I think I have a tough job. I'm going to remember the intrepid people of the Oregon Urology Institute who took a cringe-worthy procedure, tied it to a seasonal event and made big news.