Tuesday, April 15, 2008

PR Idea of the Week

This week's PR highlight comes from the following company:

Founded in 1901, [this company] is dedicated to bringing innovative, performance-driven, value focused products to the marketplace.

Huh? You mean, you've never heard of them and their unique quest to bring products to the marketplace that are both innovative AND performance-driven. Sheesh. They're like my favorite marketplace source for, you know, innovative products that perform.

Turns out, they create bakeware solutions that enable domestic leaders to successfully create industry-leading nutrient results.

Bad boilerplate aside, they did host a nice event in NYC that included some cookies that gave me a sugar rush just reading the recipe. I will be making these!

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