Skip to main content

PR Idea of the Week

I have blogged about her before, but EVERY PR person who cares about good writing should subscribe to Ann Wylie's newsletter.

Her most recent issue advises us to "start with the snake" when writing. For my purposes, I'll change that to start with the pig.

What I mean is this: if I were to write an article about an unexpected moment in my day today, I could talk about how I went to a class, how I arrived home before my husband and kids did from our evening activities, how I enjoyed watching DVR'd Ugly Betty in peace AND THEN I could get to the part where my husband arrived home and came running into the house to tell me there is a pig on the back porch. (this really happened)

Or I could lead with the essence of my story. Because you only have seconds to catch a reader.

But how many times in corporate life do we bury the "pig" of our story, under BORING parenthetical phrases dictated by someone in marketing. XYZ Corporation, the global leader in innovative solutions, today announced.... and mind-numbing quotes, "We are so very pleased to be leading the charge into this important and innovative industry initiative, said VP of Something Irrelevant.

I am just as guilty as the next overworked communicator in shoving this stuff out the door. But I have renewed my commitment to keeping my writing crisp. No more discussing the mundane aspects of the day when there is a pig to catch.


Popular posts from this blog

Happily Ever After

Last weekend, in a brief moment of remote control ownership, I tuned into basic cable and saw a very disturbing show called "Rich Bride, Poor Bride." I watched two episodes and didn't see what I would call a "poor" bride--although actually, after they blew their budgets, both brides probably did end up poor. One couple spent about $75,000. They talked her out of having live peacocks at the reception. That makes me think about my own much simpler but very nice-for- Farmersville wedding over a decade ago. In many ways it was a disaster. We were engaged for a year and a half; we had plenty of time to plan but fates conspired against us. By the time we got to the week of the wedding, we had buried two people on the guest list and paid our respects to a distant uncle. One of the people we lost was my husband's grandfather who died Monday, we had visitation Wednesday, funeral Thursday, rehearsal dinner Friday, wedding Saturday. How his grandmother handled

I Know What you Did Last Summer

Good gravy (I have taken up saying this since Husband doesn't curse and I was the only one to blame for our household's junior potty mouths), it's Fall. And I still haven't shown you the before/during/after pictures of my kitchen update. Before : greenish "marble" laminate counters with a yellowed fluorescent light cover--only one bulb working. Carbon dating and a close examination of the many knife cuts evident on the laminate surface have led scientists to believe these counter tops date to the early Aquarius period or possibly late Happy Days epoch. To save money on the almost airline-like add-ons involved in having a big box home improvement chain do this project, we removed the counter tops ourselves. I use the term ourselves very loosely, of course, in that Husband did it. I thought we were well-prepared. Fortunately, they did not have a box on their billing slip for We Pulled out the Oven and OMGOMGOMG!! The workers even kindly looked away while I

Weekend Plans Cut Short

I haven't been at my current job long enough yet, apparently, because people still make the mistake of asking me what are you doing this weekend? I say that it is a mistake to ask me about my weekend plans because that question is supposed to be followed with an ordinary answer like going to see a movie or yardwork. But when you ask me about my weekend plans, you're likely to get an answer like this: well, we'll be pretty busy getting ready for our pig auction. Husband has to give haircuts to 100+ pigs. Yes, you read that right. Pigs get haircuts. Husband is grooming them for the pig auction (we call it a sale) that we are having on Saturday. In the market for a pig? Head over here . Pigs have short, coarse hair that in days of old was used to make brushes (and maybe still today). Husband and other pig farmers clip the hair of the pigs shorter to make them look more appealing to potential buyers, who in this case are 4-H kids and parents looking for a hog to take to th