Skip to main content

Comma APR

I did it. After taking the prep class, filling out the national application, paying the money, preparing my portfolio, surviving my Readiness Review, spending a weekend studying and finally taking the exam--I am now Accredited in Public Relations through the Public Relations Society of America.

There is a lot of debate in the PR world about the value of this credential. According to PRSA, there were only 195 new APRs in all of 2008. But after going through this rigorous and valuable process, I feel that this credential will become more and more sought after by hiring managers. Unless you work at a PR agency, once you get beyond entry-level PR work, your boss is usually not in PR, they are from marketing or product management if you're lucky, HR if you're not. I could be wrong but I predict that these people (and their recruiters) will start using APR, you have it or you don't, as a simple binary way to separate candidates.

I'm not saying that people without APR aren't top-notch PR professionals or that they won't get jobs, I'm just predicting that APR will be a simple way for people with low familiarity with the profession to be confident they are getting someone who knows their stuff.

Everyone has their opinion about taking the time and effort necessary to earn their APR, but this entire experience has come at the perfect time for me. It was, after all, at the APR introductory meeting that I networked with the person who would help me find my great new job.

And now that I am working in health care, I couldn't find a more appreciative audience for me to showcase the new letters behind my name than people who already have an entire alphabet of credentials after theirs.

I did ask to make sure that "APR" wasn't going to be misconstrued as technical expertise in some horrible medical procedure that I would not want to be pulled in to assist with. I was assured with much certainty that no one was going to mistake me for a health care professional.

So I can relax and add APR to my email signature and my LinkedIn profile and my business cards and my ID badge (maybe I'll have better luck with the photo this time).


  1. Congratulations!! Sounds like it was a lot of work but I know in the end it will be worth it. I am starting my continuing ed in March to undate my teaching licenses...20 quarter hours by the end of the summer...wish me luck. Dianntha


Post a Comment

Popular posts from this blog

Happily Ever After

Last weekend, in a brief moment of remote control ownership, I tuned into basic cable and saw a very disturbing show called "Rich Bride, Poor Bride." I watched two episodes and didn't see what I would call a "poor" bride--although actually, after they blew their budgets, both brides probably did end up poor. One couple spent about $75,000. They talked her out of having live peacocks at the reception.

That makes me think about my own much simpler but very nice-for-Farmersville wedding over a decade ago. In many ways it was a disaster.

We were engaged for a year and a half; we had plenty of time to plan but fates conspired against us.

By the time we got to the week of the wedding, we had buried two people on the guest list and paid our respects to a distant uncle. One of the people we lost was my husband's grandfather who died Monday, we had visitation Wednesday, funeral Thursday, rehearsal dinner Friday, wedding Saturday. How his grandmother handled it is beyo…

Weekend Plans Cut Short

I haven't been at my current job long enough yet, apparently, because people still make the mistake of asking me what are you doing this weekend? I say that it is a mistake to ask me about my weekend plans because that question is supposed to be followed with an ordinary answer like going to see a movie or yardwork.
But when you ask me about my weekend plans, you're likely to get an answer like this: well, we'll be pretty busy getting ready for our pig auction. Husband has to give haircuts to 100+ pigs.
Yes, you read that right. Pigs get haircuts. Husband is grooming them for the pig auction (we call it a sale) that we are having on Saturday. In the market for a pig? Head over here.
Pigs have short, coarse hair that in days of old was used to make brushes (and maybe still today). Husband and other pig farmers clip the hair of the pigs shorter to make them look more appealing to potential buyers, who in this case are 4-H kids and parents looking for a hog to take to the count…

Rejected by Nancy Cartwright

Every two years the nationally renowned Erma Bombeck Writers' Workshop is held here in Dayton. The event typically sells out in hours, but one way to gain entry is to enter the Erma Bombeck Writing Competition--there is even a category for local writers.

Several of my local friends who are great bloggers and hilarious Facebook commenters have been talking smack about winning this thing since we were all shut out two years ago by booger stories.

Nancy Cartwright, Dayton native and the the voice of Bart Simpson, judged the finalists this year. Apparently, she did not like my entry.

Recently, famous blogger and author Jenny Lawson shared an article she had written that was rejected by Oprah's magazine. So, inspired by her, I will share my article that I'm sure made it all the way to Nancy [it did not] and then was rejected for not being about boogers or port-a-johns.

Check out "All the Dreeds of Pigs" in a future post on this blog.