Sometimes when you are straddling the worlds of corporate communications and agriculture, you have conversations like this.
Me from work via cell phone: Guess what? We WON! We won a national PR award!
Noises coming from Husband's cell phone: OINK. oink, oink, snort. OINNNK.
Husband: That's good isn't it?
Yes, I'm very proud to say that our team won a PR News Platinum PR Award for a community relations program geared to introduce area high school students to careers in health care. The event included a cadaver lab and mock trauma in the ER.
I'd say it's a safe bet that the national PR agencies (Coyne, Ogilvy) and major brand names (Hard Rock, GE, Lego, Coca-Cola) that also won awards in this program did NOT spend 2/3 of their program budget on dead bodies.
But then it's also a safe bet that their PR team wasn't congratulated by barnyard animals.