Skip to main content

PR Idea of the Week

OK. It's been more than a week since I've published any PR Idea of the Week columns but inspiration just struck and I've had fun tracking down some links I want to share here.

I recently cleaned out 15 years worth of corporate files and in a folder of career-related gems I found this old column from Gene Weingarten of the Washington Post from back in October of 2000. Read the full article here, I'll wait. The key quote:
I phoned 15 PR people, nine of whom leaped at the chance to mortify themselves in print in return for a few meager lines of positive ink for their clients. (I chose only the most embarrassing).
For the past 10 years, PR people have been debating whether this article should have happened, whether they themselves would have taken Weingarten up on the offer, and how everyone else's jargon-laden press releases contribute to the overall reputation of flacks.

Re-reading this article brought back memories of a simpler time--the Internet was the new frontier and e-mail its stagecoach. Think of the tweets and Facebook backlash these PR people and the journalist would have been under.

And I realized that I have actually met one of the profiled flacks recently (not disclosing which one).

I Googled around, trying to see if this article stayed with these PR people over 10 years. All but one still have Weingarten's article on the first page of their results, which means everyone who searches for Alicia Levine will know that she once got a standing ovation for accidentally appearing naked from the waist down at a basketball game.

Apparently, this hasn't hurt her PR career. In fact, ever the spinmeister, she has this to say on her LinkedIn profile about her work on behalf of her client: Applied innovative methods to secure additional premium coverage with The Washington Post Magazine.

Innovative methods, indeed. There's nothing like getting the Washington Post to say your client represents the pinnacle of human achievement.


Popular posts from this blog

Happily Ever After

Last weekend, in a brief moment of remote control ownership, I tuned into basic cable and saw a very disturbing show called "Rich Bride, Poor Bride." I watched two episodes and didn't see what I would call a "poor" bride--although actually, after they blew their budgets, both brides probably did end up poor. One couple spent about $75,000. They talked her out of having live peacocks at the reception.

That makes me think about my own much simpler but very nice-for-Farmersville wedding over a decade ago. In many ways it was a disaster.

We were engaged for a year and a half; we had plenty of time to plan but fates conspired against us.

By the time we got to the week of the wedding, we had buried two people on the guest list and paid our respects to a distant uncle. One of the people we lost was my husband's grandfather who died Monday, we had visitation Wednesday, funeral Thursday, rehearsal dinner Friday, wedding Saturday. How his grandmother handled it is beyo…

Snapshots on the Farm

Starting off summer with Ayrshire dairy females grazing in the lot by our driveway. Our family used to milk Ayrshires but we now just keep a few on hand for 4-H projects.

Rejected by Nancy Cartwright

Every two years the nationally renowned Erma Bombeck Writers' Workshop is held here in Dayton. The event typically sells out in hours, but one way to gain entry is to enter the Erma Bombeck Writing Competition--there is even a category for local writers.

Several of my local friends who are great bloggers and hilarious Facebook commenters have been talking smack about winning this thing since we were all shut out two years ago by booger stories.

Nancy Cartwright, Dayton native and the the voice of Bart Simpson, judged the finalists this year. Apparently, she did not like my entry.

Recently, famous blogger and author Jenny Lawson shared an article she had written that was rejected by Oprah's magazine. So, inspired by her, I will share my article that I'm sure made it all the way to Nancy [it did not] and then was rejected for not being about boogers or port-a-johns.

Check out "All the Dreeds of Pigs" in a future post on this blog.