Sunday, January 5, 2014

Top 10 Dayton Media on Twitter

A few years ago I created a list of the top Dayton media on Twitter. During this update, it was interesting to see how the face of Dayton media has changed, with new media personalities coming up and some leaders in this space maintaining their dominance.

I know there are multiple ways to measure influence on Twitter; Klout is one of them. But since we're talking about the media, I thought I would measure them the way they measure themselves--on reach. So here is the Top 10 list of Dayton media on twitter, as measured by followers.

Top 10 Dayton Media on Twitter

1. WHIO TV719,810 followers
2. Dayton Daily News - Hal McCoy - 15,012
3. Dayton Daily News - 13,613
4. WDTN TV2 - 7,948
5. WHIO TV7 - Rich Wirdzek - 6,146
6. WHIO TV7 - StormCenter7 - 5,355
7. WHIO TV7 - Gabrielle Enright - 5,265
8. Dayton Daily News - Active Dayton - 5,230
10. Dayton Daily News - Ohio Politics - 4,857
* Followers as of January 4, 2014


Observations/Notes

  • I find it very interesting that Hal McCoy's coverage of the Reds has more followers than the WHOLE @daytondailynews account.
  • I was expecting that the list may be filled with weather-related accounts but we have sports, the Dayton social scene, B2B and politics all covered here, along with @RichWirdzek and @StormCenter7.
  • I also looked at how prolific the accounts are--how much they tweet. The most prolific account in Dayton is, not surprisingly, the Dayton Daily News. However, it is interesting that the paper's sibling, the Journal-News in Butler County, is second most prolific, but ranks 37th in total followers.
  • Radio guy Jim Hyatt of K94 in Celina is the most prolific Dayton personality on Twitter, followed closely by WDTN's Jamie Jarosik
  • I need to thank my daughter Morgan for helping update the spreadsheet. We reviewed over 100 accounts.
  • I thought it might be interesting to compare media personalities to each other, without including media properties, so here are the Top 10 media personalities on Twitter, as measured by followers. Note: Mark Fisher continues his domination, owning two accounts in the top 10.

Top 10 Dayton Media Personalities on Twitter

1. Dayton Daily News - Hal McCoy - 15,012 followers
2. WHIO TV7 - Rich Wirdzek - 6,146
3. WHIO TV7 - Gabrielle Enright - 5,265
4. WDTN TV2 - Jamie Jarosik - 3,309
5. Dayton Daily News - Mark Fisher Wine - 3,005
6. WHIO TV7 - Jamie Simpson - 2,224
7. WHIO TV7 - Kate Bartley - 1,931
8. WHIO TV7 - James Brown - 1,853
9. WDTN TV2 - Megan O'Rourke - 1,746
10. Dayton Daily News - Mark Fisher Food - 1,580

Twitter continues to be a important vehicle for sharing breaking news and for driving traffic to videos and online stories. It will be interesting to see how local journalists continue to use Twitter.

Whether you are looking for Dayton media to follow on Twitter or you are a PR professional, looking for journalists to pitch, I hope this list will be a good resource.

I am willing to share my entire spreadsheet, with proper credit and attribution, of course. Comment below, or tweet me at @holly1pr to request a copy.

No comments:

Post a Comment